India Pub, Bar, Café and Lounge (PBCL) Market: Industry Analysis, Challenges, Drivers, Trends and Forecast to 2023-2028

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By Jenny

According to the latest report by IMARC Group, titled “India Pub, Bar, Café and Lounge (PBCL) Market Share: Industry Trends, Size, Growth, Opportunity and Forecast 2023-2028,” The India pub, bar, café and lounge (PBCL) market is expected to exhibit a CAGR of 13.3% during 2023-2028.

Report Metric

Historical: 2017-2022

Base Year: 2021

Forecast Year: 2023-2028

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India Pub, Bar, Café and Lounge (PBCL) Market Industry Definition and Application:

Pub, bar, cafe, and lounge (PBCL) is an independent and commercially owned space that offers alcohol and food items. It has an aesthetic ambiance and offers socializing and entertainment opportunities to individuals. It is commonly segregated into chain and stand-alone markets. The chain market is fully owned by the parent company or as a franchise model and involves companies operating various operations under a single function. Owners are also focusing on themes, décor and ambiance to enhance the experience of individuals. They are also offering exciting deals on special occasions to expand their consumer base.

India Pub, Bar, Café and Lounge (PBCL) Market Trends and Drivers:

At present, people of India are opening up to the culture of consuming shots of alcoholic beverages like vodka, whiskey, and tequila. This, along with emerging trend of partying among millennials, working professionals, and young adults, is positively influencing the café market size in India. The increasing influence of western culture, rapid urbanization, and inflating income levels are currently favoring the India pub, bar, café and lounge market growth. Moreover, owners of PBCLs are focusing on entertainment to draw more consumers and increase partake in their offerings. For instance, they are installing board games, pool and foosball tables, and offering live performances of bands and stand-up comedians. In addition, according to bar industry analysis, the expanding number of PBCLs that offer a variety of experimental cocktails is contributing to the growth of the market. On the other hand, the stand-alone market consists of single outlets that are directly owned by an individual working in an independently-owned space and a hired-commercial space. At present, PBCL is gaining traction across India as a place of socializing.

Apart from this, PBCLs are serving fresh beer and offering beverages at affordable rates as compared to traditional outlets, whose offerings are restricted to bottled and draught beer. In addition, they are offering guided tours of their outlets to consumers and focusing on adding the elements from the PBCLs of the international players in terms of their equipment, seating, and complementary food. They are also incorporating kegerators for storing and dispensing alcoholic beverages to retain their flavor, aroma, color, and texture. Besides this, they are also financing marketing strategies, such as social media promotions, to increase their overall sales. Furthermore, the increased partnership of alcoholic brands with numerous PBCLs to develop various endorsement programmes is currently providing a good market picture.

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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

India Pub, Bar, Café and Lounge (PBCL) Market Segmentation:

The report has segmented the market on the basis on outlet type, by ownership, pricing and region.

Market Breakup by Outlet Type





Market Breakup by Ownership

Chain Market

Standalone Market

Market Breakup by Pricing



Market Breakup by Region

North India

East India

West and Central India

South India

Who are the India Pub, Bar, Café and Lounge (PBCL) Market Key players?

The report provides a detailed analysis of the market leaders, including.Impresario Entertainment and Hospitality Pvt. Ltd., Olive Bar and Kitchen Pvt. Ltd., Massive Restaurant Pvt. Ltd., JSM Corporation Pvt. Ltd., BTB Marketing Pvt. Ltd., Foodlink Restaurants India Pvt. Ltd., deGustibus Hospitality Pvt. Ltd., Bistro Hospitality Pvt. Ltd., Big Chill Café, Azure Hospitality Pvt. Ltd, etc.

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